Kashmere – Gravity
Released via Scruff of the Neck Records on 15th February 2019.
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Since forming in the Stockport suburb of Poynton back in 2015, Kashmere have been straddling the fine line between effervescent synth pop and brooding indie rock, never straying too far either side, and carving out a niche in which they alone occupy.
Formed by Joey Newey (vocals/guitar) and Andy Law (drums) as well as Charlie Cole (lead guitar) and bassist Freddie Hughes, it was the band’s 2016 debut single ‘Blow Your Mind’ that catapulted the four-piece in to the limelight, ultimately paving the way for the success that followed.
Success that included a litany of well received releases, festival appearances and high profile support slots, not to mention a Chinese tour earlier this year in support of their infectious and, fittingly addictive recent single ‘Codeine’, a track which has found solid playlisting support in the form of The Indie List, Hot New Bands and New Music Friday, while also being featured in Fred Perry stores across the UK, a partnership which also saw the band open the brand’s Nite Tripper range at their flagship Manchester store.
Unlike previous singles ‘Codeine’ and ‘Anaesthesia’, ‘Gravity’ is a much headier, almost narcotised affair that slows things down to a cosmic crawl; sporadic electronics providing a texturous sci-fi edge to what’s an otherwise effortlessly slick single.
While ‘Codeine’ harboured a stronger emphasis on poppier aspects however, and ‘Anaesthesia’ offset its inherent pop nature through a darker, more encompassing chorus, ‘Gravity’ harbours much more of a classic rock vibe, with elements of Pink Floyd and David Bowie merging insidiously with the band’s love of contemporary pop acts, defying not just gravity, as the track proclaims, but any sort of categorisation also.